Where did they come from?
Connect the inquiry to a campaign, channel, or website source.
Know the whole story behind every lead
Call tracking and lead attribution that show where each inquiry came from, how the conversation started, and what happened next. Connect your marketing to the opportunities it creates.
Beyond clicks and impressions
A report should help you make a decision
See the source, the conversation, and the outcome your team records. Then decide where to put your attention.
Was it a real opportunity?
Review the conversation and details, not just a conversion count.
What happened afterward?
Track the appointment, application, or sale your team records.
One connected record
Call tracking. One connected lead record.
INQUIRIES COME FROM
Phone calls
Website forms
Texts & web chat
Tracking numbers can forward calls to your existing line. See how Tom Anelli & Associates tracks calls by channel and region.
A SHARED VIEW
The details your team actually needs
- Original source
- Where the inquiry started
- Conversation
- Call details, messages & notes
- Owner
- Who follows up next
- Outcome
- The result your team records
Make the information useful
Spend with more context
A BETTER REPORTING CONVERSATION
Google AdsWhich searches create useful inquiries?
FacebookWhich messages bring the right people?
Organic searchWhich pages lead to a conversation?
Illustrative channels, not performance data.
Find the gaps
Spot unanswered calls and inquiries waiting for a response.
Compare lead quality
Look beyond volume to the conversations and opportunities behind each source.
Keep improving
Use recorded outcomes to guide campaign, website, and follow-up changes.
Getting connected
Fit the tracking to your business
Map your sources
Review your campaigns, website, phone lines, and current reporting.
Connect the signals
Configure agreed call, form, and message tracking with your existing tools.
Make it usable
Test the connections and show your team how to review leads and record outcomes.
What happens if I miss a call?
A configured missed-call text-back workflow can acknowledge the inquiry and offer a next step. Your team can continue the conversation from the shared inbox. We agree on the timing, messages, and routing during setup.
What is Dynamic Number Insertion (DNI)?
Dynamic Number Insertion shows a tracking number based on how a visitor reached your website, such as a paid campaign or organic search. Calls to that number can then be associated with the available source information. We test the number pool, forwarding, and source rules before launch.
Will call tracking affect my local SEO?
We configure dynamic number insertion around your main business number, keeping that number consistent in your website content and business listings. We check the rendered number, forwarding, and source attribution before launch. Correct implementation matters.
Can tracking work with my existing CRM?
We review your CRM, phone system, and reporting tools first. Tracking can connect to Scoutflow CRM; other platforms may need a supported integration or additional setup. We confirm which records, call details, and outcomes can be shared before agreeing on the scope.
Can I keep my existing phone numbers?
Tracking numbers can forward to your existing business line. We confirm what your phone provider supports and test routing during setup, so your team knows where calls will go.
Do you track form submissions and texts too?
We can connect supported website forms, messages, and calls to the lead record. Source detail depends on the channel and the data available. We agree on the events and sources to track, then test the connections with your team.
Start with a conversation
Let’s find what’s
holding you back
You don’t need a technical brief or a list of services. Tell us what’s getting in the way. We’ll talk through what could help.
A conversation before a commitment.
We’ll discuss the fit, scope, and costs before work begins.
Step 1 of 2 · Your business
Where should we start?
Choose a priority to continue.